Mushroom Design promotes sustainable subscriptions with a simple refill flow to cut plastic usage in subscriptions

About the brand and subscription program

Mushroom Design is the first of its kind daily vitamin + mushroom supplement that is eco-friendly and backed by science.

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They offer a standard autoship subscription model of their popular Daily Multi-Vitamin 9 product. The first time subscription order includes a plastic jar for the vitamin pills along with vitamin pill pouch.

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As a brand, they are dedicated on promoting sustainability. So in the second subscription order to their existing subscriber, they only send the refill pouch and not the plastic jar

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How Loop Flows helps them to automate refill pack swap on the second subscription order

They have created an automation rule inside Loop to check whenever a new subscription order of Mushroom Design Daily is created,

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they create a swap action to change this product SKU with the Refill pack SKU.

Effectiveness of this swap flow

Let's say the subscriber starts the subscription of Daily Multi-Vitamin at a discounted price (maybe during a special campaign or holiday sale).

There are settings inside Loop Flows where brands can configure what they want to do with the price and discount in case there is a product swap. In case of Mushroom design, they wanted to keep the same price and discount as that of the old product.
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Visit store here.