We power
epic subscription experiences
your subscribers love

Why we exist

Our founders forged their expertise building and scaling LimeTray, the ‘Shopify for restaurants’.

Their biggest revelation?
Retention is the end-game.
‍
They understood profitable brands need subscriptions, retention and great experience baked into one software solution. And that’s how Loop happened.

Growth story so far

Founded in 2021, we’ve proudly been 100% bootstrapped from day one. Our story is written in grit, engineering excellence, and a deep commitment to the merchant community.

The journey to 8 million subscribers has been entirely organic, scaling through word-of-mouth and the unwavering support of merchants who have been our greatest advocates every step of the way.

Today, we are a tight-knit team of 50+ individuals who have come together to give you the best subscription experience.

Investors who share our vision

Our mission is backed by a powerhouse of DTC leaders.

Ed hallen

Co-Founder @klaviyo

Gokul Rajaram

Board member at Doordash, Coinbase & Pinterest

Varsha Rao

Ex-COO @Airbnb & CEO of Nurx

Alexander Erikstrup

Founder and Partner at Ratio Ventures

Arjun Vaidya

Investor, Verlinvest

Gareth Everard

CMO, Pela

What sets us apart

Engineering-first

As a seasoned team with a track record in enterprise solutions, our shipping speed is our biggest moat.

We do subscriptions. Period.

No side gigs here. Our singular focus on subscriptions has taken us far. We live and breathe subscriptions, and it shows.

High customer obsession

NPS is our north star. We roll up our sleeves, and deliver support unrivaled in the ecosystem.

Impact that counts

Happy brands

3200+

Processed in transactions

100Mn+

Subscribers seamlessly migrated

8Mn+

5 star rated reviews

340+

Become part of a merchant community
like none other

Talk subscriptions to us!