Mel Science automatically upgrades monthly subscription billing plan to annual for higher LTV

About the brand and subscription program

MEL Science is an educational subscription that offers 100+ hands-on projects in the form of a box delivered monthly.

Promoting annual plan through a homepage banner

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MEL Science encourages customers to subscribe to the annual plan so they can save more, improve their own retention, and also increase LTV at the same time.
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Asking subscribers to switch to annual over monthly payments

When a customer subscribes to their education box, they are offered multiple payment plans ranging from monthly, 3-months, 6-months and annual.

With the help of a custom Loop widget, they have clearly highlighted the savings with each billing duration. On an annual subscription, customers are able to save $180
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While a customer can cancel their annual box plan anytime, the idea of saving more money every month encourages them to continue the subscription for a longer duration.
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How does Loop Flows help Mel Science automate this switch?

A straightforward setup inside Loop that completely eliminates manual intervention of changing the plan.

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When a customer starts a subscription with monthly billing, Loop initiates a workflow that auto-upgrades the monthly billing to annual billing after the first subscription order has been completed.

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Visit their store here.

Loop Flows works for all subscription workflow use-cases

Loop Flows helps brands improve their operational efficiency at scale and build a gamified journey with personalised rewards.

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