Nature’s Harvest is a popular UK natural dog food brand. They have a standard autoship subscription program. Dog food owners tend to have a fixed brand preference and stick to their product choice for a very long duration, usually years.
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To engage with their subscribers, Nature’s Harvest has setup a rewards strategy where they offer gifts & discounts at key order milestones:
1. Free gift every 5th order
2. 10% discount on 15th order, 30th order
3. 20% discount on 30th order, 60th order
The gift changes with every milestone. And the subscribers can also swap product variants within the ongoing subscription and still get these benefits.
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Nature’s Harvest has set up multiple Loop Flows for engaging subscribers starting from the 5th order and extending till the 70th order.
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The logic works in a very simple way. If the successful order count reaches the X count, then a discount type gets automatically activated on that order- Either as the free gift or a certain percentage discount
When the reward is a free gift, Nature Harvest gives a product SKUÂ at 100%Â discount through Loop Flows.
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And on rest of the milestones, Loop Flows has been setup to apply the discount percentage.
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Loop Flows helps brands improve their operational efficiency at scale and build a gamified journey with personalised rewards.
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