Campus Protein engage subscribers through gifts when they complete X orders

About the brand and subscriptions program

Campus Protein is a 12-year old health and nutrition Shopify brand. Their protein supplement subscriptions are popular amongst university students.

They migrated from Recharge to Loop for a better subscription experience.

They run Autoship subscriptions on most of their products.

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Rewards strategy of Campus Protein

Their team has created a milestone based rewards strategy

• After the 2nd order, they send a branded Blender Bottle as a Free Gift. The gift both serves as brand recall and is a practical add-on to the subscription.
• When a subscriber completes 6 orders, they send a product as a gift in the ongoing subscription order. They chose CP Carnitine as a free gift as it is one of the top reviewed products on their store.
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How does Loop Flows help automate the Free Gifts rewards strategy

Campus Protein has setup two automation workflows that get triggered when a recurring order is placed on their store.

The first flow gets triggered when a subscriber has successfully completed two subscription orders.

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Loop Flows automatically adds a Free CP BlenderBottle to the 3rd order in the ongoing subscription.

The second Loop Flow is triggered when a subscriber has successfully completed 6 orders in the same subscription. This flow works on the exact same principle as the previous one.

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Check it out live here.