Evaluated multiple subscription platforms over a 2-month assessment period
Migrated from a custom Recurly setup to Loop over a 4-week timeline
Built a customer portal tailored to Because's customer demographic
Configured role-based user permissions for the support team
Integrated a loyalty program through Loop's Bubblehouse integration
Key Loop features used: Custom Customer Portal, User Permissions, Loyalty Integration, Prepaid Subscriptions
The Starting Point
Because is a wellness brand serving older consumers. The team had built a custom subscription setup on Recurly and was looking for a platform with native Shopify checkout to simplify their operations, support faster product development, and reduce engineering overhead.
The team wanted to evolve the subscription program to better fit their customer base while reducing the development resources required to maintain it.\
The Team's Decision Process
The Because team ran a two-month evaluation across subscription platforms and selected Loop. Their team had this to say about the decision and the relationship:
The Migration
Migration from the custom Recurly setup to Loop was completed over a four-week timeline.
What Because Built on Loop
1. Customer portal tailored to Because's customer base
Because's customer demographic skews older, and the team wanted a customer portal that was simple, clear, and easy for their subscribers to navigate.
Using Loop's APIs, the Because team:
Built a customer portal tailored to their subscriber base
Refined widgets, product presentations, and navigation for clarity
Designed straightforward interfaces to reduce support load
Maintained the brand's visual experience across the subscription journey
2. Role-based permissions for the support team
A meaningful share of Because's subscription orders are placed by phone, so the team needed subscription management tooling that worked alongside their customer support workflow.
Loop's user permissions system allowed Because to:
Configure role-based access for support team members
Set granular permission levels by agent responsibility
Allow certain agents to issue discounts while restricting others
Maintain access controls across the support organization
Track activity across the customer service process
3. Loyalty program integration via Bubblehouse
Because uses Loop's Bubblehouse integration to bring loyalty and subscriptions into a single experience for subscribers. The setup lets subscribers:
View loyalty points inside the customer portal
Redeem points for rewards without leaving the portal
See custom benefit messaging tied to their subscription status
Move between subscription and loyalty features within one branded flow
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