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Shopify has become the backbone for many successful enterprise brands, providing them with a platform that scales effortlessly - many entrepreneurs, young / experienced, start their businesses on Shopify - many have experiences and some make it very big, “enterprise” big. These enterprise brands have planned and implemented winning strategies that have seen them grow and have set them apart in terms of size. From offering impeccable customer experiences to utilizing cutting-edge technologies, these top Shopify enterprise brands have successfully been able to create a strong user base and have successfully maintained a strong presence in competitive markets.
Subscription-based e-commerce models have grown rapidly over the last few years - offering brands a great way to lock in recurring revenue and provide customers with a convenient, repeat-purchase experience. Many leading enterprise brands on Shopify have adopted this model to not only increase customer lifetime value (LTV) but also to create deeper relationships with their customers through consistent engagement.
In this blog, we will look at 8 leading enterprise brands on Shopify that offer subscription services and how they have successfully leveraged this model to grow their business.
Allbirds, known for its eco-friendly footwear, has expanded its product offering to include subscription services for core products like socks and activewear. By focusing on sustainability, Allbirds has created a loyal customer base that values high-quality, environmentally-conscious goods.
Using a subscription model, Allbirds ensures that customers can easily replenish their essentials, creating a steady revenue stream. They also offer flexible subscription options, allowing customers to adjust their delivery intervals and product choices based on their needs.
Key to their growth is a simple product lineup that minimizes decision fatigue for shoppers. Allbirds excels at creating timeless, comfortable products that cater to repeat purchases—something the company capitalizes on through subscription models and personalized offers.
Heinz, a household name for over a century, turned to Shopify to modernize its e-commerce presence during the pandemic. By offering direct-to-consumer (DTC) services, Heinz capitalized on the shift toward online grocery shopping.
The brand leverages bundled offers, making it easier for customers to stock up on essentials. By simplifying the shopping experience and offering flexible subscription options for staple products like ketchup and beans, Heinz ensures its products are always within easy reach of its loyal customers.
Beardbrand, a grooming brand targeting men, offers subscriptions for products like beard oils, balms, and grooming tools. By positioning themselves as a lifestyle brand, Beardbrand has cultivated a community of loyal customers who value the convenience of receiving grooming essentials regularly.
Beardbrand’s subscription service allows customers to build personalized grooming kits based on their needs and preferences, while also offering flexibility in how frequently they receive products. This keeps customers engaged and encourages long-term retention.
Through Shopify, Beardbrand provides personalized product recommendations based on a customer's grooming habits and preferences. By integrating education with personalization, Beardbrand turns one-time buyers into lifelong customers.
Bombas, known for its one-for-one giving model, offers subscription services for its core products such as socks and underwear. By providing customers with high-quality, comfortable basics and the convenience of regular deliveries, Bombas has built a strong recurring revenue stream.
Their subscription service gives customers the ability to choose product categories, adjust delivery frequencies, and even skip months when needed. Bombas’ commitment to both comfort and social impact keeps subscribers loyal and satisfied.
Through Shopify, Bombas delivers a streamlined shopping experience with easy subscription options, allowing customers to regularly receive fresh socks. Their focus on community impact, paired with high-quality products, has driven their explosive growth.
Kylie Cosmetics, founded by Kylie Jenner, skyrocketed to success by leveraging Jenner's personal brand and social media following. One of the brand’s biggest draws is the limited-edition product drops, which generate high demand and drive traffic to the Shopify store.
By integrating social media directly with the Shopify platform, Kylie Cosmetics has mastered the art of creating urgency and exclusivity. The brand’s use of influencer marketing has also been pivotal in maintaining its dominance in the beauty industry.
Polaroid has successfully reinvented itself as a modern brand by blending nostalgia with new technology. The company, known for its iconic instant cameras, now offers modern versions alongside classic products. Polaroid's Shopify store is designed to take advantage of customization and bundling, offering customers accessories and photo paper alongside their cameras.
They also capitalize on the power of user-generated content by encouraging customers to share their Polaroid moments on social media, which are often featured on the Shopify store itself.
Cheeky Panda, known for its eco-friendly bamboo-based products, offers a subscription service for essential hygiene items like toilet paper, facial tissues, and wet wipes. Their subscription model allows customers to enjoy the convenience of automatic deliveries while making sustainable choices for their household. Subscribers can choose flexible delivery intervals and modify product selections as needed, ensuring they never run out of environmentally-conscious essentials.
Cheeky Panda's subscription service not only emphasizes convenience but also supports its mission of reducing deforestation and promoting green living, making it an ideal choice for eco-conscious consumers seeking regular, guilt-free purchases.
Liquid I.V., a hydration and wellness brand, has leveraged its Shopify store to simplify the purchasing experience for health-conscious consumers. With easy-to-navigate product categories and a subscription model, Liquid I.V. makes it convenient for customers to get their hydration products delivered regularly.
The brand also leverages customer testimonials and social proof on its Shopify store, ensuring that new visitors feel confident about the product’s efficacy. This focus on community-building and customer satisfaction has allowed Liquid I.V. to grow rapidly in a short period of time.
Subscription models are not just a trend—they are a powerful tool for building deeper relationships with customers and creating sustainable, recurring revenue streams. The brands mentioned above have embraced the subscription economy, leveraging platforms like Shopify and Loop to deliver flexible, personalized, and convenient shopping experiences.
By prioritizing customer satisfaction, flexibility, and personalization, these enterprise brands have been able to stay ahead of the competition while continuing to grow their businesses. For any e-commerce brand looking to scale, adopting a subscription model like the ones pioneered by these top players could be the key to long-term success.
Emma Johnson is celebrated for her strategic brilliance and innovative flair. By seamlessly blending creativity with data-driven insights, she has propelled Loop’s brand to new heights, establishing it as a formidable force in the Shopify Subscriptions space.
