Book Demo
Running a successful Shopify store is not just about setting up products and promotions, it’s about understanding your customers, tracking performance, and making data-driven decisions. With the rapid growth of eCommerce, the requirement for powerful instruments for analytics tools has reached an unprecedented height. The Shopify analytics apps serve as a lever between raw data and the practical insights into which a merchant can build on, boosting their strategy accordingly and making sales soar.
In this blog post, we will present the eight best Shopify analytics apps that can lift your online store to greatness. But first, let us understand why such tools should never be omitted.
Here are a few key reasons why analytics apps are indispensable for Shopify merchants:
Now, let’s dive into the top Shopify analytics apps, exploring how each one can help optimize your eCommerce store.
Source Medium offers comprehensive analytics by consolidating data from various sources, providing a clear view of your store's performance. Its user-friendly interface and customizable reports make it a favorite among Shopify merchants.
Key Features:
Ideal For: Businesses looking for a straightforward, unified view of their performance across multiple platforms.
Pricing: Source Medium has not provided pricing information for this product or service.
What customers love: Powerful Dashboard, helps in true cost realisation
Daton, by Saras Analytics, brings your company's data together in a data warehouse. It gets you ready to analyze in no time! Daton lets data analysts and data scientists get the data they need. They can build and put machine learning models to work to tackle tricky business issues. With Daton's easy-to-use interface, data scientists can set up data streams without writing code. These streams pull data from different apps, databases, and sources into the data warehouse. This means they can start working on models quicker than before.
Key Features:
Ideal For: Merchants handling large-scale operations who need advanced data processing and visualization tools.
Pricing: Lite, Growth and Enterprize plan available.
What customers love:
Littledata evolved server-side tracking for Shopify linking first-party customer data to Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Connecting revenue to marketing channels improves marketing attribution and leads to better performing campaigns. With Klaviyo, you can make more money from the same flows by spotting opted-in customers to target. For Google, you get better tracking than Google & YouTube Channel, plus Enhanced Conversions.
Key Features:
Ideal For: Shopify stores reliant on Google Analytics for deeper insights into customer interactions.
Pricing: Plans start at $99/month.
What customers love:
Peel enables data analysis automation for ecommerce stores on Shopify and helps brands get their second and third purchases from customers. The platform offers a complete range of retention metrics and reports, neatly available in a visual format for every stakeholder in your organization, from work operators all the way to the leadership.
There are Revenue and Retention Metrics like Cohort Analysis, Product Analytics, Order Analytics, Subscription Analytics, Ad Performance, and more. Any of these analyses are report-ready in a couple of clicks and can be customized, so your unique analytics dashboard is easy to read and gain insight from. Users may slice those analyses further in Peel through dozens of easy-to-use filters, working off dimensions pulled directly from Shopify- customer tags, product types, discount codes, cities, UTM parameters, and so on- to arrive at some really interesting patterns of customer behaviour.
Key Features:
Ideal For: Stores focused on improving customer retention and analyzing long-term customer behaviour.
Pricing: Plans start at $199/month.
What customers love:
Triple Whale is the world's first all-in-one ecommerce operating system. By employing powerful data aggregations, visualizations, and improved attribution, Triple Whale gives ecommerce companies an upfront, fast, and transparent view of the numbers that matter.
We're talking metrics like Contribution Margin (by product, by campaign, or by whatever measure you need), true AOV, returns, New Customer CPA, and many more. Customizable however you wish to calculate your unique metrics, in a dashboard where you can track it all in real-time. Share it across your entire company to have a single source of truth from media buyers to the office of the CEO.
Unlike other tools, which work on modeled data and guesswork for attribution, Triple Whale uses first-party data to directly track customer purchase data down to the ad level cross-channel.
Key Features:
Ideal For: Merchants who want a holistic view of their business metrics in one platform.
Pricing: Free plan available, Paid plans start at $1290/year.
What customers love:
Northbeam focuses on providing deep insights into customer acquisition and retention. It helps in identifying the most profitable marketing channels and strategies. This solution equips brands with tools for media mix modeling, multi-touch attribution, and incrementality, all enhanced by machine learning and first-party data.
Thanks to Northbeam's sophisticated browser-based platforms, brands can effectively attribute sales to their ads, predict marketing revenue, and optimize their marketing efforts like never before.
Key Features:
Ideal For: Shopify businesses aiming to refine their acquisition strategies and forecast revenue accurately.
Pricing: Custom pricing available, Paid plan starts at $1000 per month.
What customers love:
Daasity empowers omnichannel consumer brands to leverage data effectively. Developed by a team of analysts and engineers, the Daasity platform caters to the diverse data architecture, analytics, and reporting requirements of brands operating in eCommerce, Amazon, retail, and wholesale. With Daasity, teams throughout the organization can access a unified and standardized view of all their data, no matter the tools they use or how their data needs might evolve in the future.
Key Features:
Ideal For: Growing businesses needing detailed insights into inventory, sales, and performance across channels.
Pricing: Starts at $399/month.
What customers love:
Selecting the right Shopify analytics app is essential for driving growth and profitability in a competitive eCommerce environment. These tools go beyond mere numbers; they convert raw data into valuable insights, enabling you to make informed decisions throughout your business.
Each app on this list addresses different facets of your operations: from monitoring marketing performance with Source Medium to improving customer retention with Peel or Ignite IQ, and simplifying complex data integrations with Daasity or Saras Analytics. Whether you're a small business owner aiming to better understand your customers or an enterprise expanding operations worldwide, there’s an app tailored to your requirements.
Investing in the appropriate analytics solution means you’re not just responding to challenges but actively planning for success. By pinpointing what works and refining what doesn’t, you can enhance customer satisfaction, boost revenue, and secure long-term sustainability.
In the end, analytics applications are essential for Shopify merchants aiming to stay competitive in today’s rapidly changing eCommerce landscape. By utilizing the right tools, you can fully realize your store’s potential and confidently expand your business.
Emma Johnson is celebrated for her strategic brilliance and innovative flair. By seamlessly blending creativity with data-driven insights, she has propelled Loop’s brand to new heights, establishing it as a formidable force in the Shopify Subscriptions space.
