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September 23, 2024

7 Essential Apps for Shopify Plus Businesses to Drive Growth

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Shopify Plus is an incredibly powerful platform designed for enterprise / high-growth businesses. With its advanced features, scalability, and flexibility, Shopify Plus takes the game up a notch - it can handle the most demanding e-commerce needs. However, to truly maximize the platform and drive exponential growth, businesses must leverage the right Shopify apps that offer enhanced functionality - across all functions: marketing, sales, inventory, customer support, and data analysis.

In this blog, we’ll explore the must-have apps for Shopify Plus businesses that are serious about scaling. From automation tools to advanced analytics and customer experience apps, these solutions can help optimize operations, increase revenue, and build long-term relationships with your customers.

1. Loop Subscriptions: Subscription and Recurring Billing

For businesses looking to implement a subscription-based model, Loop Subscriptions is a must-have app. Loop Subscriptions simplifies subscription management, allowing Shopify Plus merchants to offer flexible subscription options that boost customer retention.

Key Features:

  • Flexible Subscription Plans: Offer weekly, monthly, or custom subscription intervals with personalized options.
  • Customer Portal: Customers can manage their subscriptions (pause, cancel, change products) via a self-service portal.
  • Analytics and Reporting: Track subscription performance, including churn rates, LTV, and customer retention metrics.
  • Seamless Integration: Integrates easily with Shopify Plus and other key apps like Klaviyo, Gorgias, and more.
essential app for shopify plus business - loop subscriptions

Why Loop Subscriptions Is Important for Growth:

Subscription models create predictable revenue streams and increase customer lifetime value. With Loop Subscriptions, Shopify Plus businesses can offer a seamless subscription experience that encourages repeat business and long-term relationships with customers.

2. Klaviyo: Advanced Email Marketing and Automation

Email marketing remains one of the most effective ways to grow your e-commerce business, and Klaviyo is a powerhouse app that takes email marketing to the next level. Designed specifically for e-commerce, Klaviyo integrates seamlessly with Shopify Plus, enabling businesses to automate and personalize their email campaigns.

Key Klaviyo Features:

  • Data-Driven Campaigns: Klaviyo provides analytics on the performance of your campaigns - this can allow you to set up custom email flows and triggers based on user action - Klaviyo syncs with your Shopify store to create highly targeted campaigns based on customer behavior and purchase history.
  • Automated Flows: Set up triggers for welcome emails, cart abandonment sequences, post-purchase follow-ups, and more.
  • Segmentation: Create custom segments based on customer actions such as frequency of purchase, total spent, or product preferences.
  • SMS Integration: Combine email and SMS marketing for a multi-channel approach.
  • Advanced Analytics: Provides real-time insights into email performance, including open rates, click-through rates, and revenue generated.

Klaviyo’s powerful segmentation and automation capabilities allow Shopify Plus businesses to deliver highly personalized marketing that drives customer engagement, loyalty, and repeat purchases. With Klaviyo, businesses can make data-driven decisions that significantly improve marketing ROI.

3. Gorgias: Streamlined Customer Support

Customer support plays a crucial role in the growth of any e-commerce business, and Gorgias is one of the best tools available for managing customer service on Shopify Plus. Gorgias is an all-in-one helpdesk designed specifically for e-commerce, helping businesses deliver fast, personalized support across multiple channels.

Key Features:

  • Unified Customer Support: Consolidates support channels (email, live chat, social media, SMS) into one dashboard for streamlined responses.
  • Automation and Macros: Automate common responses and repetitive tasks to improve efficiency and reduce support time.
  • Shopify Integration: See order details, manage refunds, and update customer information directly from the helpdesk.
  • Multi-Language Support: Supports global businesses by offering multi-language capabilities.
  • Customer Data at a Glance: Provides agents with a detailed view of customer history, orders, and interactions for personalized responses.

Why Gorgias Is Crucial:

Fast and effective customer support is key to retaining customers and driving repeat sales. Gorgias reduces the time it takes to respond to queries, increasing customer satisfaction and loyalty, which directly contributes to business growth.

4. Yotpo: Reviews, Loyalty, and Referrals

Social proof and customer loyalty are essential for the growth of any e-commerce brand, and Yotpo provides an all-in-one solution for collecting reviews, managing loyalty programs, and driving referrals.

Key Features:

  • Reviews and Ratings: Easily collect and display product reviews, star ratings, and user-generated content on your store.
  • Loyalty Programs: Create customizable loyalty programs that reward customers for purchases, referrals, and social shares.
  • Referral Programs: Encourage customers to refer friends and family by offering discounts or rewards.
  • SMS Marketing: Engage customers with SMS campaigns and personalized text messages.
  • Customizable Widgets: Display reviews, ratings, and loyalty points in attractive widgets that fit your store’s design.

Why Yotpo Is Essential:

Yotpo helps Shopify Plus businesses build trust with new customers through verified reviews and rewards programs, increasing conversion rates and lifetime value (LTV). Additionally, the app’s loyalty and referral programs help drive repeat business and customer advocacy, which are crucial for long-term growth.

5. Shogun: Customizable Page Builder

For businesses that want more control over their store’s design without relying on developers, Shogun is a powerful drag-and-drop page builder. Shogun allows Shopify Plus merchants to create stunning, custom landing pages, product pages, and blog posts that enhance the shopping experience and drive conversions.

Key Features:

  • Drag-and-Drop Editor: Build custom pages without coding, using a simple drag-and-drop interface.
  • Custom Landing Pages: Design high-converting landing pages for product launches, promotions, or seasonal campaigns.
  • Mobile Optimization: Ensure your store looks great on all devices with mobile-responsive designs.
  • A/B Testing: Run split tests on your pages to determine what design or content performs best.
  • Pre-Built Templates: Get started quickly with professionally designed page templates that are fully customizable.

Why Shogun Is a Game-Changer:

Custom, high-converting landing pages are crucial for growing your e-commerce business. Shogun gives Shopify Plus merchants the flexibility to create beautiful, functional pages that drive traffic, increase conversions, and enhance the customer experience.

6. Justuno: Conversion Rate Optimization (CRO)

Justuno is a powerful conversion rate optimization tool that helps you capture leads, drive conversions, and personalize the shopping experience for visitors to your Shopify Plus store.

Key Features:

  • Exit-Intent Popups: Capture visitors who are about to leave by offering targeted discounts or promotions.
  • A/B Testing: Test different popup designs and messages to optimize for maximum conversions.
  • AI-Powered Product Recommendations: Display personalized product recommendations based on each visitor’s behavior.
  • Behavioral Targeting: Target different customer segments with personalized offers, such as first-time visitors, returning customers, or cart abandoners.

Why Justuno Is a Must-Have:

Justuno’s tools help merchants improve conversion rates, recover abandoned carts, and create more personalized shopping experiences, all of which lead to higher sales and revenue.

7. Postscript: SMS Marketing

Postscript is an SMS marketing app that allows Shopify Plus merchants to engage with their customers directly through text messages. SMS is a powerful channel for driving sales, especially during promotional campaigns.

Key Features:

  • Automated Campaigns: Send SMS campaigns for abandoned carts, product launches, flash sales, and more.
  • Customer Segmentation: Segment your customers based on purchase behavior, location, or engagement with previous campaigns.
  • Personalized Messages: Create personalized SMS messages using customer data from Shopify.
  • Compliance Tools: Ensure that your SMS campaigns comply with all relevant regulations, including TCPA.

Why Postscript Is a Must-Have:

SMS marketing has incredibly high open and conversion rates. Postscript helps Shopify Plus businesses leverage this channel to drive immediate sales, especially during high-traffic periods like Black Friday or new product launches.

Summing up

Growing a Shopify Plus business requires more than just great products—it requires the right set of tools to streamline operations, optimize customer experiences, and drive conversions. From marketing and customer support to automation, subscription management, and tax compliance, the apps highlighted in this blog offer the essential functionalities that can help your business scale efficiently and effectively. By leveraging these tools, you can enhance your store's capabilities, improve customer retention, and unlock new opportunities for growth. With the right technology stack in place, your Shopify Plus business will be well-positioned to succeed in a competitive e-commerce landscape.

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Written by
Emma Johnson
Head of Marketing

Emma Johnson is celebrated for her strategic brilliance and innovative flair. By seamlessly blending creativity with data-driven insights, she has propelled Loop’s brand to new heights, establishing it as a formidable force in the Shopify Subscriptions space.