Why Subscription Bundles Are a Big Deal for Shopify Stores?

Let’s take a step back. Subscriptions alone are powerful. They bring in recurring revenue, increase customer lifetime value, and make your business way more predictable. But when you add bundles to the mix? That’s where your brand can really take off.

Here’s why subscription bundles are such a game-changer for Shopify merchants:

1. Increase AOV without being salesy

When customers create a bundle, they naturally add more stuff to their shopping cart. Not because you're forcing or persuading them too much, but it's just convenient and makes sense. Similar to going to the grocery store for milk, only to leave with cereal, fruit, and oat milk. The bundle builder gets them to buy more, essentially frictionless.

2. Customers Stick Around Longer

Many subscriptions see high churn rates because they feel too restrictive. If someone gets bored with the same product every month, they’re going to leave. When customers are allowed to personalize what's in their bundle - and get to change it with each delivery. It feels fresh. Personalization = ownership, and ownership fosters loyalty. Retention is not about locking people in, it’s about giving them a reason to stick around.

3. Bundling Helps You Move More Inventory

Do you have SKUs that sell more slowly than others? You can add them in as optional bundle items. Is it a seasonal product line you've got? You can let your customers mix in seasonal products along with their evergreen favorites. Bundling provides you with a smart way to encourage customer behaviors and to maximize your product flow without significant discounting.

4. It Fuels Your Retention & Upsell Engines

A solid bundle can be a mini customer journey. Begin with a bundle then offer an upsell to "premium" the bundle after the second month or a seasonal surprise-and-delight item in the third month. Maybe a referral reward to unlock the exclusive item in the bundle. Bundling provides you with a control panel to play with and to create experiences that drive repeat business.

Subscriptions + Bundles Done Right with Loop Subscriptions

Now you understand the purpose of bundles. But if you ever attempted to set up bundles on Shopify, you probably hit a wall pretty quickly. Most subscription apps simply weren't made to handle bundle experiences. That's where Loop Subscriptions differs. We built the bundle experience as a core feature, not a side-project, so you don't need to duct tape together 3 tools or hire a dev just to enable bundles. Let's talk about what's different and frankly, better with Loop:

1. Effortless Bundle Creation

With Loop Subscriptions bundle builder, you can:

• Create Fixed or Range-Based Bundles: Whether you want to offer a set bundle or allow customers to choose products within a range, Loop provides the flexibility to set bundle sizes and compositions that align with your business model. ​
• No Coding Required: Get started quickly without the need for custom code. Loop interface allows for bundle setup in just a few steps, making it accessible for merchants of all technical backgrounds.

2.Seamless Branding and Customization

Brand consistency matters. Loop ensures your bundle offerings reflect your store's aesthetics by

• ​Rich Text Editor: Easily update your bundle pages and footer to match your brand voice and style without code.
• Extensive Styling Options: With over 50 no-code styling options, you can tweak existing HTML components to perfection. For those seeking deeper customization, adding custom CSS and JavaScript is straightforward, allowing for enhanced functionality and unique design elements.

3. Enhanced Customer Experience

A good customer experience is critical. Loop enhances the shopping experience with functional aspects like:

• Intuitive Bundle Building: Customers can easily build their bundles with a “Build Your Bundle” page that allows customers to purchase what they want, the way they want it.
• Cart and Checkout Transparency: The bundles show up as single line items in the shopping cart creating a clean, understandable experience for purchases. When checking out, customers can see the bundle contents, providing even more transparency and trust. 
• Post-Purchase Flexibility: The customer portal allows subscribers the ability to edit bundle items after the purchase, providing exceptional flexibility and control over their subscriptions.

4. Operational Efficiency for Merchants

Loop doesn't just enhance the front-end experience, it also streamlines backend operations.

• Simplified Shopify Integration: When a bundle sells with separate items, it is invoiced against the single price correctly, making for easy sales breakdowns and sales inventory management processes without inventing fake SKUs. 
• Comprehensive Admin Insights: The Loop admin portal shows merchants the bundle items as subscriptions, which allows for easy reconciliation and ordering processes.

Best Practices for Creating High-Converting Subscription Bundles on Your Shopify Store

1.Combine Quick-Selling Products with Slow-Moving Products 

Do you have a product that flies off the shelves every week? Awesome. Now, pair it with one that’s collecting dust. Why? Because pairing your fast sellers with slow-moving inventory will help your inventory flow. You will move more items overall, avoid product stagnation, and keep your warehouse a bit freer to breathe. Just make sure the bundle still makes sense to the customer - think in terms of complementary use, similar benefits or simply creating a "complete the experience"

2. Give Your Bundle a Fun, Memorable Name

Let's be honest, "Starter Kit - Bundle 1" isn't that exciting.Your bundles could use a name that makes your customers smile, stop scrolling, or at the very least say "ooh, what's this?" An engaging, a catchy name can make your offer go from "meh" to "I need this. For Example names like 

• "The Morning Reset Bundle"
• "Glow Up Essentials"
• "Dad Bod Survival Kit"
• "Netflix & Skin-Care Set"

Your brand has a personality - let your bundles represent that personality.

3.Be Extremely Clear About What’s In It for the Customer

Why should somebody choose your bundle instead of buying the individual products or even worse, from a competitor? Don’t make them guess. Be explicit: Are they going to save money? State the amount. Is it simply more convenient? Explain how it simplifies the process. Does it help the consumer reach a goal faster? Make that the headline.

Example:“Buy all you need to stay groomed in 1 click. Save 20% and know you'll always look sharp and no more guesswork.”The copy for your bundle should be focused less on what's in the bundle and more on what it will do for the consumer.

4. Offer a Discount (Even a Small One Goes a Long Way)

Bundles that provide a small discount (e.g., in the range of 10-20%) perform better. It’s not simply the discount which produces increased performance, it’s the perception of value. Customers love feeling like they are getting a great deal or discount, even if it’s only a slight discount, it drives up basket size and it just feels good to bundle up. Pro tip: Use whole numbers for discounts (“Save $10” or “20% Off”) but keep it simple for your customer’s mental math. A bonus move would be If you want to go all in, add a subscription-only price for these bundles a small nudge toward being locked in.

5. Make Your Bundles Visually Irresistible

If your bundle is simply a list of the names of the products in that bundle, then you are literally leaving money on the table. Instead, Use high-quality product photos of the entire bundle together, Include lifestyle photos of the bundle in use. Incorporate icons listing savings, free shipping, or customization options. Use consistent designs and branding to keep it all premium.

Loop Subscriptions makes this easy with customizable bundle-builder pages that match your stores aesthetic with no dev help needed.

6. Conduct a Small Customer Research

Do you want to understand what your customers really want when buying a subscription bundle? Ask them. Send a little poll. Maybe run a little quiz. Review the combinations of products that you tend to sell together most often. Usually, the best bundles come from customer behaviors, not guessing. Also, check your support tickets and reviews. Oftentimes, you have golden nuggets in there like "I wish you sold X with Y." When you build around an actual need, customers feel seen, and they convert more.

7. Pick the Right Places to Showcase Your Bundles

You could have the best bundles of products, but if no one sees them, you won't make any sales. 

Some ideas for placement are:

• Homepage: Allow the bundle to be the star of your store.
• Bundles page: Feature bundles on a separate page so all bundles are available to shop with one click.
• Product pages: Add “Bundle & Save” options to existing individual products.
• Post-purchase upsells: Offer a bundle after customers checkout for a quick win. 
• Email flows: Add the bundle to any welcome, winback, and promo emails. 

Remember! Visibility is the key to action! Don't bury the bundles under a dozen clicks.

Conclusion

Subscription bundles are more than just a trend, they are here to stay and represent the future of DTC commerce. They provide customers with the flexibility they desire and provide you with the business stability to grow.

So, why not make it easy?

Loop makes subscriptions smarter. Let's build bundles that actually convert.