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January 15, 2025

Simplifying International Shipping

Expanding your business through international shipping opens doors to new markets and customers, driving significant growth. Focusing on international shipping can send your business toward sustained success in the global marketplace.

Why Focus on International Shipping? 📦

  • Higher Revenue – Reach a larger, global customer base.
  • Competitive Edge – Stand out by offering worldwide delivery.
  • Brand Growth – Increase global recognition and credibility.
  • Market Diversification – Reduce reliance on a single market, ensuring stability.

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International shipping is a fantastic opportunity for businesses to expand their market reach and tap into new customer bases around the world. However, it can be intimidating because of the complexity of regulations, costs, and logistics involved. Whether you are an eCommerce retailer or a small business owner, understanding the steps to ship internationally can unlock significant growth potential.

From navigating customs requirements and calculating shipping costs to selecting appropriate carriers and packaging your products correctly, international shipping includes several important aspects. In this guide, we break down the essential aspects of international shipping into clear, actionable steps. You will be left with practical knowledge and strategies for simplifying global shipping operations and reducing costs by the end of it.

Understanding International Shipping

International shipping is the process of sending goods across borders and adhering to a myriad of national and international regulations. Unlike domestic shipping, you have to consider customs requirements, tariffs, duties, taxes, and different shipping methods depending on the destination.

International shipping is rather smooth if handled correctly. Delays, unnecessary costs, and unhappy customers all result from missing one or any of the previously mentioned elements.

Key Considerations for International Shipping

When planning your international shipping strategy, here are six key factors to keep in mind:

Customs Regulations

Each country has its own rules about what can be imported and what documentation is required for entry. To avoid delays or rejected shipments, research and comply with the destination country's customs regulations.

Shipping Costs

Shipping costs are influenced by several factors, including:

  • Package weight and size
  • Destination country
  • Selected shipping method (air, sea, or courier service)

Using shipping calculators provided by carriers can help you get an accurate estimate of your shipping costs in advance.

Duties and Taxes

Countries charge import duties and taxes according to the category of product, value, and country of origin. Depending on your business model, you may either:

  • Prepay duties and taxes (Delivered Duty Paid – DDP)
  • Let the customer pay upon delivery (Delivered Duty Unpaid – DDU)

Shipping Methods

There are three primary shipping methods:

  1. Air Freight – Fast but expensive.
  2. Sea Freight – Cost-effective for large shipments but slow.
  3. Courier Services – Reliable for smaller parcels and faster delivery times.

Packaging Requirements

Proper packaging allows products to arrive safely and also meets international package standards. Use strong materials and appropriate labelling for fragile or hazardous products.

Insurance

Shipping insurance is very important in case your business incurs damage, loss, or theft in transit. Many carriers offer some form of insurance, but you can also obtain third-party coverage.

Steps to Simplify International Shipping

Simplifying international shipping requires careful planning and execution. Here’s a step-by-step process to help you streamline your global shipping operations:

Step 1: Research Destination Regulations

  • Check the import restrictions and required documentation for each country.
  • Ensure your products comply with local standards to avoid customs issues.

Step 2: Select Reliable Carriers

  • Partner with experienced carriers that specialize in international shipping.
  • Look for carriers that offer real-time tracking, good customer support, and competitive pricing.

Step 3: Calculate Shipping Costs and Delivery Times

  • Use carrier-provided tools or third-party shipping platforms to compare costs and delivery timelines.
  • Choose the best option based on your business needs and customer expectations.

Step 4: Prepare Accurate Documentation

  • Essential documents include:some text
    • Commercial Invoice
    • Packing List
    • Customs Declaration

Step 5: Understand Duties and Taxes

  • Decide whether to charge duties and taxes at checkout (DDP) or let customers handle it upon delivery (DDU).
  • Communicate your policy clearly to manage customer expectations.

Step 6: Invest in Quality Packaging

  • Use high-quality materials to protect goods during transit.
  • Ensure labels are visible, and include necessary symbols (e.g., fragile, handle with care).

Step 7: Offer Tracking and Insurance

  • Provide customers with tracking information so they can monitor their orders.
  • Include an insurance option to give customers peace of mind regarding potential losses or damage.

Leveraging Technology for International Shipping

Technology can significantly ease the complexity of international shipping. Here’s how you can leverage it:

Shipping Platforms

Use integrated shipping platforms that connect with your eCommerce store. These platforms automate key processes, including:

  • Real-time shipping rate calculation
  • Label generation
  • Customs documentation
  • Tracking updates

Cost Management Tools

Many shipping platforms offer cost comparison tools, helping you find the most affordable carriers and services for different destinations.

Automation

Automating repetitive tasks like printing labels and generating customs forms reduces errors and saves time.

Conclusion

With international shipping, your business will open the door to new growth opportunities as you can now supply the country. International shipping does have unique challenges, but understanding the process, carriers' selection and use of technology might be able to make it manageable and profitable.

By following the steps outlined in this guide, you will be more prepared to streamline your international shipping operations, better your customers' experience, and expand your reach globally. From a start-up to optimizing what you have so far, these tips will walk you through cross-border shipping in a smooth, confident manner.

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Written by
Emma Johnson
Head of Marketing

Emma Johnson is celebrated for her strategic brilliance and innovative flair. By seamlessly blending creativity with data-driven insights, she has propelled Loop’s brand to new heights, establishing it as a formidable force in the Shopify Subscriptions space.