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If you are a DTC business owner, you might be considering top SMS and email platforms to help you with customer and prospect reach-outs, automated triggers, and communication plans. Sendlane and Klaviyo are both excellent choices. In this blog, we will list the strengths of these platforms and the variables you should consider before making a decision.
Let’s start with Sendlane first.
Sendlane is a customer experience platform designed to empower businesses with email and SMS marketing automation. It provides a suite of tools aimed at enhancing customer engagement and driving conversions. Sendlane's key features include advanced segmentation, personalized messaging, and multi-channel marketing capabilities, which enable businesses to create targeted campaigns that resonate with their audience.
While Sendlane is renowned for its email and sms platforms, it also offers a host of other solutions namely Reviews and Forms - In this blog we will stick to the email and marketing solutions.
Sendlane is renowned for its ease of use, offering an intuitive drag-and-drop email editor and pre-built templates to streamline the campaign creation process. Sendlane also integrates seamlessly with e-commerce platforms like Shopify, WooCommerce, and BigCommerce, allowing businesses to leverage customer data for more effective marketing.
Sendlane makes the job of DTC business owners as it offers 50+ pre-made templates. It is possible to kickstart your campaigns easily with best-in-class email & SMS funnels built into every Sendlane account to welcome new shoppers, recover abandoned carts, notify back-in-stocks, and so much more.
Sendlane's analytics and reporting tools give users insights into campaign performance, helping to optimize strategies and maximize ROI. The platform's real-time tracking and reporting enable businesses to monitor key metrics and make data-driven decisions.
Sendlane has helped numerous businesses enhance their marketing strategies and achieve significant growth through its powerful email and SMS marketing automation tools.
Here are some top DTC brands who are effectively using Sendlane to grow their business
Sendlane offers tiered pricing plans based on the number of contacts you have and the features you need. Here’s an overview of their pricing structure:
For the pricing, it varies with how much you plan to use. You have a choice to go for only mail and 0 SMS, for which prices start from 500 USD a month for 500K Emails (this also gives you access to Professional Support for assisted onboarding and 24*7 support).
Sendlane offers comprehensive support to ensure users maximize the platform's capabilities. Their customer support includes 24/7 live chat assistance, providing immediate help for any issues or questions. Additionally, Sendlane offers a rich knowledge base filled with articles, guides, and video tutorials to help users navigate the platform and troubleshoot common problems independently.
For more personalized support, Sendlane's higher-tier plans include access to dedicated account managers who offer strategic advice and hands-on assistance. The platform also regularly hosts webinars and training sessions to keep users updated on new features and best practices. This robust support infrastructure ensures that businesses of all sizes can effectively utilize Sendlane’s tools to enhance their marketing efforts and achieve their goals.
Let’s talk about Klaviyo now.
Klaviyo is a leading marketing automation platform designed to help businesses build strong customer relationships through targeted email and SMS campaigns. It integrates seamlessly with e-commerce platforms like Shopify, Magento, and WooCommerce, enabling businesses to leverage customer data for personalized marketing efforts.
Klaviyo's robust features include advanced segmentation, powerful analytics, and detailed reporting, allowing businesses to tailor their messaging based on customer behavior and preferences. The platform's drag-and-drop email builder and customizable templates make it easy to create professional and engaging campaigns. Klaviyo's automation capabilities enable businesses to set up workflows for welcome series, abandoned cart reminders, post-purchase follow-ups, and more, ensuring timely and relevant communication with customers.
Klaviyo’s non-code-free marketing-friendly segment builder helps you target messages based on factors like specific purchases, discount code usage, and predicted CLTV.
All you gotta do is - choose a pre-built flow template, add your branding elements to it, customize it the way you like - all with just a few clicks. All flow template features are built-in with split logic — no backend configuration is required. Here are some examples of popular flows that help DTC brands drive more revenue on Klaviyo.
Here are some of Klaviyo’s top customer reviews.
One of Klaviyo's standout features is its predictive analytics, which uses machine learning to forecast metrics such as customer lifetime value, churn risk, and optimal send times. This helps businesses make data-driven decisions and optimize their marketing strategies.
Klaviyo offers flexible pricing based on the number of contacts and the desired features.
Here's a breakdown of their typical pricing structure:
Klaviyo also offers extensive support through a comprehensive knowledge base, live chat, email support, and community forums. Additionally, Klaviyo provides personalized onboarding for new users and offers regular webinars and training sessions. With its focus on data-driven marketing and customer-centric approach, Klaviyo is an invaluable tool for businesses aiming to enhance their marketing efforts and drive growth.
Making a Choice between Sendlane and Klaviyo:
When deciding between Klaviyo and Sendlane, consider your business's specific needs and resources. If you prioritise deep data insights, advanced segmentation, and comprehensive e-commerce integration - you might want to conduct your analysis accordingly. For example: Klaviyo is particularly suited for businesses that want to dive deep into customer behavior and create highly customized marketing campaigns.
Sendlane is well known for its excellent support, and quick setup. It's especially beneficial for companies that prefer a straightforward platform without sacrificing essential features like automation and analytics.
Ultimately, both platforms have their strengths, and the best choice depends on your unique marketing objectives and technical capabilities. Evaluate your priorities, test both platforms if possible, and select the one that best supports your long-term growth and customer engagement goals.
Emma Johnson is celebrated for her strategic brilliance and innovative flair. By seamlessly blending creativity with data-driven insights, she has propelled Loop’s brand to new heights, establishing it as a formidable force in the Shopify Subscriptions space.
