Searching for the best tech stack for your Shopify store can wear you out. Comparing many options can drain you whether you need apps for reviews or subscriptions. Recharge subscriptions stand out as one of the top subscription apps in the Shopify space. Picking the right platform to handle subscriptions can greatly affect retaining customers, boosting AOV, and growing your business. Two big names in this field are Recharge and Loop Subscriptions. Recharge has been around for a while, but Loop Subscriptions is catching up by offering a more user-friendly and budget-friendly choice.

In this post, we'll take a close look at Recharge pricing and features, compare them against Loop Subscriptions, and figure out why Loop might work better for your company.

Recharge Subscription Pricing: How Much Does It Cost?

Recharge pricing is tiered based on the features you need and the level of customer support provided. Their pricing model includes three main tiers: Standard, Pro, and Custom.

1. Recharge Standard Pricing - $99/month + 1.25% + $0.19 per transaction

The Standard Plan is the entry-level plan for shopify businesses starting with subscriptions. While it provides a good foundation, many of the advanced features are locked behind the higher-tier Pro plan. 

Features Included in Recharge Standard Pricing Plan:

 ✅ Basic subscription widget – Enables recurring orders for products.
✅ Customizable customer portal – Allows customers to manage their subscriptions.
✅ Cancellation management – Offers limited control over customer cancellations.
✅ Basic analytics dashboard – Provides insights into subscriber behaviour.
✅ Gifting capabilities – Allows customers to gift subscriptions.
✅ Integrations – Works with Shopify, Klaviyo, and other platforms.

Limitations of Recharge Standard:

 ❌ Limited customization – The portal and checkout experience are fairly rigid.
❌ High transaction fees – 1.25% + $0.19 per transaction can be costly at scale.
❌ Basic analytics – Insights are limited compared to competitors.

2. Recharge Pro Plan - $499/month + 1% + $0.19 per transaction

Recharge Pro is for growing shopify brands that need more control and customization for their subscription business.

Features Included in Recharge Pro:

 ✅ Everything in Standard Plan with
✅ One-click upsells – Increases average order value with upsells at checkout.
✅ Smart cancellation prevention – Offers discounts or incentives before a customer cancels.
✅ Bundles and cross-sells – Allows customers to mix and match products.
✅ API access & JavaScript SDK – Essential for brands needing custom development.

Limitations of Recharge Pro:

 ❌ Expensive – The $499/month base fee, along with a 1% transaction fee, can be a significant cost burden for growing brands.
❌ No Video callback support – Video callback support is not provided. 

3. Recharge Custom Plan - Enterprise Pricing

Recharge offers custom pricing for high-volume merchants, providing dedicated support and volume-based discounts.

Pros of Recharge Custom:

 ✅ Dedicated account manager
✅ Custom integrations and support
✅ Volume-based discounts on transaction fees

Cons of Recharge Custom:

 ❌ No transparent pricing – You have to talk with their sales team.
❌ Only cost-effective for large enterprises processing millions in subscriptions.