With Loop Flows, brands can completely automate subscriber rewards like a free gift on the second order, a 10% discount on the fifth order, a free product trial on the seventh order, a quick product swap on the tenth order and so on.
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DTC brands across Shopify are changing the subscription game with Loop Flows. Our power packed feature uses if-then logic to completely automate the entire subscriber journey from start to end.
From free shipping to automated product discounts, Loop flows can do more than what you imagine for your subscriber journey. Here are 7 practical use cases of brands that are actively using Loop flows to excite and engage their subscriber base.
Patch Brand sells vitamin patch subscriptions. It uses four different types of Loop Flows - one for free shipping and three for unbundling its bundle vitamin packs.
Free Shipping Flow: Patch Brand uses an if-else logic to give free shipping after 2 deliveries.
How this flow works:
Unbundling Flow: When someone purchases a bundle pack with multiple vitamin patches, Loop un-bundles it from the second delivery onwards.
How this flow works:
Nature’s Harvest is a dog food brand that is automating the entire subscriber journey for its customers using Loop Flows. It has flows starting from the 5th order and extending up till the 70th order. Subscriber journey automated for 6 years!
Automated discounts flow: Nature’s Harvest rewards loyalists with progressively greater rewards. How their flows work is simple:
…..and so on. These custom discounts are automated till the 70th order. The logic works in a very simple way. If the successful order count is X, then a discount type gets automatically activated on that order which is either a fixed amount discount or a percentage discount.
Mushrooms are as big as coffee these days. Mushroom design sells mushroom supplements which form a daily dose of nutrition for its subscribers.
Refill Flow: The Loop Flow used here is a Refill Flow.
How this flow works:
Get Into The Limelight is a beauty brand which offers multiple kinds of starter packs to their customers.
Product Swap Flow: Get Into The Limelight’s starter packs come along with an individual SKU like a Tanning Mousse along with beauty accessories like mittens.
How this flow works:
Product Swap Flow works like a charm here✨
Campus Protein (migrated from Recharge) offers protein subscriptions. It uses Loop Flows to offer gifts and free shipping to specific subscribers.
Everwell Canada offers online gym training and consultation. It has multiple training programs starting from 3 months to 12 months. These are currently powered by six different Loop Flows which makes use of product swapping.
Product Swap Flow: For their Impulsion training program (3 months), the subscriber is charged $229 per month followed by $119 per month from the second month onwards.
How this flow works:
Loop Flows is the best way to improve your operational efficiency at scale. With the help of automation and improved logics, your brand can use our Shopify subscriptions app to enhance your subscriber journey.
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Emma Johnson is celebrated for her strategic brilliance and innovative flair. By seamlessly blending creativity with data-driven insights, she has propelled Loop’s brand to new heights, establishing it as a formidable force in the Shopify Subscriptions space.
With Loop Flows, brands can completely automate subscriber rewards like a free gift on the second order, a 10% discount on the fifth order, a free product trial on the seventh order, a quick product swap on the tenth order and so on.
