Shopify subscription bundles are powerful, but they’re only as effective as the thought and strategy behind them. Here’s a deeper look at best practices that will help you maximize conversions, retention, and customer satisfaction when building subscription bundles on your Shopify store.

1. Solve a Complete Problem with Complementary Products

Don’t just group random items together. The strongest bundles solve a full problem or need for your customer.

Example:

If you are planning to sell skincare like Rocky Mountain soap, a “Complete Transformative Skincare Line” bundle might include a cleansing oil, toner, face cream, and eye cream would be a great solution.

Why it works:

• It reduces decision fatigue for customers (they don’t have to figure out what goes together).
• It increases perceived value they feel like they’re getting a curated, thoughtful solution.
• It boosts average order value (AOV) by bundling multiple products at once.

Pro Tip: Use post-purchase surveys or customer interviews to find out what “problem” your product is solving and group bundles around that.

2. Give Customers Flexibility (Build-a-Box FTW)

Static bundles can work for gifting or promotions, but long-term subscribers crave flexibility.

Letting customers personalize their bundle keeps things fresh and relevant.

See how Mammaly gives their customers flexibility to build their own bundle. 

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What flexibility can look like:

• Let customers choose from a fixed list (e.g., “Pick any 3 from 10 products”)
• Allow them to swap items before each subscription cycle
• Let them update flavors, sizes, or variants inside the bundle

Why it works:

• Personalization leads to emotional investment (“I picked this”)
• Reduces churn customers are less likely to cancel something they control
• Prevents product fatigue and skip rates

Build with Loop: Loop’s Bundle Builder makes this easy with a smooth drag-and-drop customer experience, no developer required.

3.  Smart Discounting That Drives Value

Discounting bundles doesn’t mean decreasing prices. The goal is to frame value, not create a race to the bottom.

See how Evereden gives discounts on their bundles here. 

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Effective discounting strategies:

• Strike-through pricing: Show original vs. bundle price (e.g. $78 → $65)
• Spend thresholds: “Buy 3+ items and get 15% off”
• Subscriber-only perks: “Save 10% when you subscribe to this bundle”

Why it works:

• It creates a clear incentive to choose the bundle over single items
• Makes pricing feel more “premium but smart”
• Encourages upsells (e.g. “add 1 more item to unlock 20% off”)

Pro Tip: Test discount tiers, sometimes a small 10% feels just as valuable as 20%, especially when paired with free shipping or exclusivity.

4. Design Matters: Make It Visually Enticing

You’ve got a great bundle, but it needs to look the part. Customers are visual especially when shopping online.

Design tips:

• Use high-quality images of all products included in the bundle
• Show bundles in use (lifestyle images work better than plain white backgrounds)
• Add icons, checkmarks, or clear lists of what’s included
• Use color blocks, badges (“Best Value”), or taglines to catch the eye

Why it works:

• Strong visuals create trust and drive clicks
• It increases perceived value — people assume it’s worth more
• Shoppers are more likely to convert when they fully understand what they’re getting

With Loop: You can create fully branded bundle pages that feel like your store not just a Shopify template.

5. Test Different Bundle Formats (Find What Converts)

One size doesn’t fit all. Different bundle formats serve different customer types, price points, and goals.

Bundle formats to experiment with:

Why it works:

• You meet different buyer motivations: curiosity, control, or value-seeking
• You gather data on what combinations work best
• You prevent “offer fatigue” by changing things up seasonally

Pro Tip: Run A/B tests even changing the name or image layout of a bundle can impact performance.

6. Promote Bundles Like a Product Drop

Don’t just publish your bundle and hope for the best. Promote it across your full marketing stack.

Channels to use:

• Email: Announce new bundles, run seasonal promos, send “Build Your Next Box” reminders
• SMS: Notify subscribers before each renewal to customize or add to their bundle
• Homepage: Feature bundles as a hero section or collection block
• Post-purchase: Offer bundle subscriptions after a customer checks out
• Loyalty campaigns: Reward subscribers with bundle-exclusive items or discounts

Why it works:

• Subscription bundles are more compelling than generic upsells
• You increase retention by keeping subscribers engaged between cycles
• You build community — especially if customers see bundles evolve over time

Pro Tip: Treat your best-performing bundle like a campaign. Build content, ads, and UGC around it.

Final Takeaway: Build Better, Smarter, Subscription Bundles

If you’re serious about recurring revenue, Shopify subscription bundles are one of the best moves you can make. But just grouping products together isn’t enough, the winning strategy is:

• Solve a complete customer need
• Offer flexibility and customization
• Price for value, not just volume
• Invest in presentation and promotion
• Use tools that grow with you (Hi 👋 Loop Subscriptions)