Loop releases Discount Incentive in Cancellation Flows
Turn cancellations into opportunities 🚀
- Offer targeted discounts to retain customers during cancellations.
- Use customizable exit surveys to gather insights and present tailored incentives.
- Track impact on retention with detailed analytics.
Subscriber churn is an industry-wide issue for DTC brands.
Overall, we found that nearly 40 percent of e-commerce subscribers have cancelled their subscriptions. The higher the churn rate, the more difficult it becomes for subscription e-commerce companies to cover their acquisition costs and to scale their revenues. (Source)
As per our merchant data, one of the top 5 reasons why customers cancel their subscription is “Too expensive to continue”.
But this reason for churn can easily be prevented by giving customers a discount to stop them from cancelling.
To solve for high subscriber churn, Loop has come up with another addition to its retention stack.
Our latest feature “Discount Before Cancellation” empowers merchants to give a one-time discount to customers when they try to cancel their subscription and in turn reduces churn.
This innovative approach not only addresses immediate churn issues but also strengthens customer relationships by demonstrating proactive engagement and a commitment to customer satisfaction. By implementing this feature, merchants can transform potential churn moments into opportunities for retention and revenue growth.
Does a discount incentive help in reducing churn?
As per our extensive research with DTC merchants, discount is the best option to reduce churn as people react to it much better than other options like skip, swap or pause.
Getting another order with an existing customer (including the discount incentive) yields a better profit margin than getting an order with a new customer.
How do discount incentives work in Loop’s cancellation flow?
When a customer tries to cancel their subscription, an exit survey gets prompted which asks them the reason behind their cancellation.
Once the customer accepts the discount, they receive an automated message about order confirmation with the discount benefit applied. As easy as that.
Merchants can also select all those cancellation reasons against which they’d like to offer a discount incentive.
How Loop's discount feature prevents misuse and merchant loss?
- Discounts are abuse-proof. This means that customers cannot use the discount code created for one subscription on any another subscription.
- All the customers who took the discount are identifiable by the merchant by just taking a single look at their activity log.
- Merchants can see the revenue they saved when the customers opted for discounts versus cancelling the subscription.
Offering your at-risk subscribers a one-time discount is a great addition to your retention strategy and preventing churn.
Contact our team to get beta access to this feature now.
Emma oversees Loop’s marketing strategy with a blend of creativity and data-driven know-how. From building buzz around new products to championing growth for Shopify-powered businesses, her work helps shape Loop’s brand and drive success in the DTC subscription space.
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