How to Create Bundles on Your Shopify Store with Loop Subscriptions
Are you running a Shopify subscription business? You already understand that reaching new customers is costly, and keeping them subscribed is the true lever for growth. So how do you keep subscribers coming back, get them to buy more, and give them more of what they really love? Bundles.
Subscription bundles are one of the most powerful levers for growing your brand - they let you offer variety, increase perceived value, and provide customers with more control, all of which means higher retention, better margins, and more loyal subscribers.Â
In this article, weâre going to walk you through exactly how to create subscription bundles in your Shopify store using Loop Subscriptions' Build your Bundle feature - a flexible, no-code solution that makes building subscription bundles as easy as drag and drop.
Let's get into it.
Why Shopify Subscription Bundles Are a Game-Changer
Before we dive into the how-to, letâs talk about why Shopify subscription bundles are so effective in the first place.
1. They Increase AOV (Average Order Value)
Bundling naturally raises the total value of each transaction. If your usual subscriber orders one item per month at $25, but your bundle includes 3 products for $60, thatâs a 140% jump in AOV.
2. They Boost Perceived Value
A bundle priced at $60 might include $75 worth of products. Customers feel like theyâre getting a deal, and you get to move more inventory in one go.
3. They Improve Retention
Customers cancel when they get bored. Shopify subscription bundles give them a sense of control and variety, two things that help keep them around longer.
4. They Streamline Inventory Movement
Pairing your best-sellers with slower-moving SKUs helps balance stock levels and reduce dead inventory, all while keeping bundles exciting and valuable.
Loopâs Build Your Bundle â Built for Shopify Subscription Bundles
Most bundling apps on Shopify werenât built with subscriptions in mind. Loop Subscriptions is different. Its Build Your Bundle feature is purpose-built for Shopify merchants who run subscription-first businesses.
Hereâs what sets it apart:
- Fully customizable: Choose fixed or flexible bundles

- Zero code required: Set up in minutes from the Loop dashboard
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- Customer-facing experience: Easy for subscribers to build & edit their box

Whether you sell coffee, pet care, vitamins, skincare, or snacks, Loop helps you deliver Shopify subscription bundles that are beautiful, flexible, and built to scale.
How to Create Shopify Subscription Bundles with Loop: Step-by-Step
Now, letâs walk through exactly how to set up your first bundle using Loopâs Build Your Bundle feature.Â
Before you start, create a selling plan. Map products to the selling plan that you want to sell via the bundle. Install the latest bundle snippet or update to the latest version on the chosen theme.Â
1. Enable the Build Your Bundle Experience
In your Loop dashboard, head to:
Subscriptions â Build Your Bundle

Enable both:
- Build Your Bundle
- Custom Bundle Builder Page
This gives your customers a dedicated, on-brand builder page to create or edit their subscription bundles whenever they want.
2. Create a New Bundle Group
Click âCreate New Groupâ and fill out:
- A name like âBuild Your Own Snack Boxâ or âMonthly Wellness Bundleâ
- Description (internal)
- Whether the bundle is fixed or customizable
- Minimum/maximum products per bundle (e.g. 3â6)
You can also organize products by category (e.g. "Protein", "Sleep", "Hydration") to make the selection experience smoother.

3. Select Purchase Option
Select the purchase option as 'Subscription' or 'One-time + subscription' and link a selling plan to the bundle.

Note: Build your bundle can not be sold as âOne-time onlyâ.
Click on âLink selling plansâ and select the selling plan.

4. Select Bundle Size Options
There are two types of 'Build Your Bundle' available at Loop :
- Fixed size bundles : Customers will need to add the exact no. of items the merchant has defined. You can, however, add multiple size options.Â
- Range based bundles : With Range based bundles, customers will only need to satisfy the min and max items criteria and can choose any no. of products between this criteria.
Additionally, you can offer tier based discounts depending upon the no. of items.

You can choose to limit the count of same product to be added by a customer. To limit the same product count - Select Yes, I want to limit the quantity of same product and configure the maximum quantity allowed.

5. Configure Discounts
The next step is to configure discounts for your Bundle. There is an option to add tiered discounts as well. The discounts offered can be of two types:Â
- Fixed discount which offers a fixed monetary discount.
- Percentage discount which offers a percentage discount of the total bundle product value.
By default, the discount is only offered on subscription purchase option only. However you can allow the discount to be available for one time purchase option too!

6. Select Redirect and Save
Once you've configured all the settings, you can access the settings by clicking on items under selections section. Click on Save at the bottom of the page.Â

Once you've saved your bundle. You will see bundle page URL. You can copy this and paste in your Shopify store theme as required.

Note: To add the url in the navigation bar in shopify storefront. Head over to Shopify > Sales channel > Navigation > Main menu.
Customer Subscription Bundle Experience
Product view page - Customers can purchase bundles through dedicated build your bundle page.

Cart experience - Bundles appear in the shopping cart as one single product, which provides a simple and consolidated purchase view. Customers are able to edit their bundle selection from the cart in case they forgot to select an item or selected a product they did not want. Refer to this article to enable the "Edit" bundle feature on your store.

Edit bundle experience - Once customers click on the edit button from the cart, they will go to the edit bundle screen which allows them to choose their selections again. After the customers' new selection has been confirmed, they will be sent to the configured redirection page.

Checkout experience - Customers can see the bundle's contents on the payment page.
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Customer portal experience - The customer sees the bundle as a single product along with the contents of the bundle.
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Merchant Bundle Experience with Loop
Loop admin portal - Merchants can see the bundle item as a subscription making it easier for them in the reconciliation.

Shopify order page - Merchants can see associated bundle items at the required price in order to ensure hassle-free inventory management.

Customize your bundle page
Loop allows you to customize the build your bundle page to suit your brandâs style. You can update the following through the loop application.
Texts: Edit the text on your bundle page to align with your store's tone.

Styles: Customize the appearance of your bundle page to match your store's branding. Additional CSS modifications are also possible.


Custom JS: Tailor the functionality of your bundle page with custom JavaScript to enhance your store's user experience.

Frequently Asked Questions
Q) Is multi-lingual content supported on bundles?
A) Yes, multilingual content is supported for subscription bundles. You can head over to Loop > Settings > Multilingual content.
Q) How does bundle discounting work?
A) Bundle discounts apply on top of the discount applied in the selling plan to a bundle.
Q) How do you change the subscription frequency in a bundle?
A) The bundle frequency is established via the selling plan for your bundle. You can go to Loop > Subscription > Selling plan and edit the frequency in the selling plan. You can also add or remove the selling plan!
Q) Does Bundle have multi currency support?
A) There is no multi-currency support for bundles at the moment. The items are displayed in Store currency on the bundle page, but at checkout the subtotal is completed using the market currency.Â
Ready to Launch Shopify Subscription Bundles That Convert?
Youâve got the products. Your customers want customization. And now youâve got the tool to make it happen.
Whether youâre just getting started or scaling fast, Loopâs Build Your Bundle gives you everything you need to create beautiful, high-performing Shopify subscription bundles without writing a single line of code.
đ Book a free demo with Loop and letâs build bundles your customers canât wait to open.
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