How to use ChatGPT to grow subscribers organically for your DTC brand [2024 Update]

Updated on

November 18, 2024

@DTCNewsletter A topic that might interest you for the next newsletter.

Grow DTC subscribers through "subscription oriented topic clusters"

It's literally free (no ads money).
Subscribers have the highest LTV.
=> Turns into high ROI tactic for brands

How this works 👉
— Loop Subscriptions (@LoopEngine) January 16, 2023

Step-1

We were just doing some research on how DTC brands can grow their subscribers organically (lowest CAC!)

Came across this post on LinkedIn by Louis Smith related to #ChatGPT https://t.co/jtvXpr2Zx2
— Loop Subscriptions (@LoopEngine) January 16, 2023

Step-2

Did some research on our own.
Decided to create cluster for a snacks subscriptions box. They usually have a large subscriber base & high repeat rate.

Imagine a snacks DTC brank ranking for all these topics on SERP. All high-intent with super high potential conversion rates! pic.twitter.com/o524hlM40D
— Loop Subscriptions (@LoopEngine) January 16, 2023

Step-3

Next tried it out for turmeric subscriptions (popular supplements category)
Saw the competition on SERP. A low hanging fruit if any brand wants to start ranking

They just need to align their SEO efforts to tie into subscription growth. KW volume is low but the intent is 🔥 🤑💵 pic.twitter.com/TorR385jXs
— Loop Subscriptions (@LoopEngine) January 16, 2023

Step-4

Common pattern on SERP.
Start answering these questions to get the attention of potential subscribers:

👉How often should I expect to receive my supplement
👉How long does it take for supplements to start working
👉 Is it good to take these supplements on regular basis
— Loop Subscriptions (@LoopEngine) January 16, 2023

DTC Brands can also use ChatGPT to create education-led content that helps to reduce subscriber churn.

And that's it.

Hope this tactic helps some brands (especially supplement brands) gain more subscribers in 2023💪🚀

SEO is an early mover advantage game so better to start early 😉#dtc #shopify #seo #subscriptions
— Loop Subscriptions (@LoopEngine) January 16, 2023

Written by

Emma Johnson

Emma oversees Loop’s marketing strategy with a blend of creativity and data-driven know-how. From building buzz around new products to championing growth for Shopify-powered businesses, her work helps shape Loop’s brand and drive success in the DTC subscription space.