Best Email Marketing Apps for Shopify in 2025
In today's evolving world of eCommerce, email marketing is one of the pillars of successful customer engagement. For Shopify store owners, the correct choice of email marketing tools can significantly help to attract a steady stream of new customers, retain existing customers and drive sales. With countless email marketing apps up for selection, it is important to select the one that would serve your business needs in the best possible way and also seamlessly integrate with Shopify. Whether you are starting out or looking to scale to a bigger brand, the best email marketing app will ensure you design custom flow campaigns for automation, personalize communications with your consumers, and take your store to the next level.
Why Email Marketing is Crucial for Shopify Stores
Email marketing is not just a tool, It's rather an important lifeline for businesses aimed at creating a more personalized connection with their customers and prospects. In a world dominated by digital marketing, email has become one of the most cost-efficient and effective channels through which to build long-lasting relationships, nurture leads, and provide steady cash flow. For Shopify owners, email marketing is vital because it enables them to:
- Encourage repeat purchases: Email marketing keeps people who have already made purchases in the past in touch with you, encouraging them to return to your store by offering personalized offers, new product launches, and exclusive discounts.
- Recover revenues that have been lost: You can use abandoned cart emails to help remind customers to finalize their purchases, thereby salvaging abandoned carts, which is one of the great ways to recover lost revenue.
- Increase in customer loyalty:Â Email marketing helps create targeted loyalty campaigns that offer rewards to repeat buyers over the longer term.
- Deliver targeted campaigns:Â With segmentation and targeting allowed in any of the best email service providers available, you can send highly customized emails to specific groups of customers for higher engagement and conversion.
- Provide Measurable ROI: Email marketing provides analytics in detail, allowing their whole campaigns to be measured and data-based decisions made going forward.
Unlike other marketing channels, email allows for direct, individual communication with your customers. This unfiltered connection ensures that your messages reach your audience without the constraints of social media algorithms or paid ad budgets. Plus, with better integration from Shopify, email marketing applications can access important data in real-time, like a history of customer purchases, behaviours while browsing, and preferences, to create hyper-personalized marketing campaigns that drive results.
Best Email Marketing Apps for Shopify in 2025
1. Sendlane: Unified Email and SMS
Sendlane combines email and SMS marketing with AI-driven analytics for advanced customer targeting.
Key Features:
- Unified email and SMS marketing.
- Pre-built automation for cart recovery.
- Pre-built email templates available.
- Deep Shopify integration for real-time data sync.
Shopify App Store Rating: 3.4/5Â with 10+ reviews
Pricing: Starts at $600/month for up to 500,000 Email Sends
Why Use Sendlane?
It simplifies omnichannel marketing and is perfect for merchants seeking advanced personalization.
2. Klaviyo: Email Marketing and SMS
Klaviyo excels at helping e-commerce stores make data-driven decisions with powerful analytics and automation.
Key Features:
- Advanced segmentation and predictive analytics.
- Pre-built Shopify-specific email flows.
- Get real-time revenue data per automation, campaign, segment, and channel
- Send personalized Email and SMS flows & campaigns.
Shopify App Store Rating: 4.7/5 with 3000+ reviews
Pricing: Free for up to 250 contacts; paid plans start at $20/month for email and $15/month for SMS.
Why Use Klaviyo?
Its robust analytics and segmentation features ensure highly personalized customer interactions.
3. Omnisend Email Marketing and SMS
Omnisend is an all-in-one platform designed for multichannel campaigns, offering email, SMS, and push notifications.
Key Features:
- Pre-designed workflows and templates.
- Grow your email list with exit-intent popups, spin-to-win, & more signup forms
- Collect and display product reviews
- Integration with Shopify for real-time data sync.
Shopify App Store Rating: 4.7/5 with 6000+ reviews on shopify app store.Â
Pricing: Free for up to 500 emails/month; paid plans start at $16/month.
Why Use Omnisend?
Its multichannel capabilities make it a top choice for cohesive marketing campaigns.
4. ActiveCampaign Email Marketing
ActiveCampaign combines email marketing with CRM tools, providing a holistic approach to customer relationship management.
Key Features:
- Templates for welcome emails, abandoned carts, subscriptions, and more.
- Shopify-specific automation workflows.
- Real-time revenue insights per automation, campaign, segment, and channel.
Shopify App Store Rating: 4.â…˜ with 300+ reviews
Pricing: Starts at $19/month.
Why Use ActiveCampaign?
It’s ideal for scaling businesses that value personalization and customer relationship management.
5. Freshmarketer: Email & SMS
Freshmarketer focuses on Shopify-specific features to help merchants optimize their email marketing campaigns.
Key Features:
- Engage with buyers across email, WhatsApp, SMS, chat, and social media
- pre-built e-commerce templates for multichannel marketing campaigns
- Automate social media posts on Instagram and Facebook to drive engagement
Shopify App Store Rating: 4/5 with 20+ reviews.Â
Pricing: Starts at $15/month.
Why Use Freshmarketer?
It’s tailored to e-commerce, offering tools that directly boost Shopify store conversions.
6. Drip: Email Marketing & Popups
Drip specializes in customer action-based automations, ensuring timely and relevant communications.
Key Features:
- welcome, cart abandonment, and back-in-stock workflow templates.Â
- Drag and drop your store products into emails
- Popups, quizzes, surveys, and forms you can activate in your store in minutes.Â
Shopify App Store Rating: 4.6/5 with 80+ reviews
Pricing: Starts at $39/month with 14 day free trial.
Why Use Drip?
Its focus on behavior-driven automations makes it ideal for nurturing leads and driving sales.
7. Brevo (formerly Sendinblue)
Brevo is a cost-effective platform offering email, SMS, and chat features.
Key Features:
- Synchronizes customers and newsletter subscribers to the Brevo list
- Stores relevant customer data in your Brevo account.
- Synchronizes your customer data to your Brevo campaign.
Shopify App Store Rating: 3.5/5
Pricing: paid plans start at $8/month.
Why Use Brevo?
It’s an excellent choice for budget-conscious Shopify merchants.
8. Mailchimp: Email & SMS
Mailchimp provides a generous free plan and easy-to-use tools for small Shopify stores.
Key Features:
- Use SMS for promotions and follow-ups to re-engage customers.
- Automate win-backs, upsells, and drop cart reminders on shopping behavior.
- Target the right customers to win repeat business with predictive segmentation.
- Analyze campaign initiatives for timely reviews on popular revenue and customer engagement.
Shopify App Store Rating: 3.5/5 with 500+ reviews
Pricing: Free plan available; paid plans start at $13/month.
Why Use Mailchimp?
It’s perfect for beginners and small businesses starting with email marketing.
Final Thoughts
Selecting the right email marketing app for your Shopify store is not just about features and pricing; it should address everything from flexibility in achieving your business objectives to convenience within your growth and improving your marketing strategy as a whole. Each of the applications explained here comes with its unique benefits, from advanced automation to robust analytics and multichannel abilities.
Email marketing remains one of the most reliable ways to connect with your audience, build relationships, and drive sales. A seamlessly operated email marketing app can really help you utilize customer data, personalize user experiences, and focus on optimized return on investment within your marketing campaigns. Whether you’re focusing on cart recovery, nurturing long-term customer loyalty, or engaging with your audience through targeted campaigns, there’s an app here to suit your needs.
As e-commerce continues to grow, having a robust email marketing strategy will become even more critical for Shopify merchants. oday, investing in just the right tool is not merely improving one's current business; rather, it is paving the way for the long term ahead. Explore these options, navigate their features, and determine which perfectly addresses your needs.
Remember, the key to success is not just using these tools but leveraging them to their fullest potential. Here’s to taking your Shopify store to new heights with email marketing!
Emma Johnson is celebrated for her strategic brilliance and innovative flair. By seamlessly blending creativity with data-driven insights, she has propelled Loop’s brand to new heights, establishing it as a formidable force in the Shopify Subscriptions space.
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