It’s that time of the year. Shoppers gonna shop. Spenders gonna spend. And our prediction? This Black Friday 2024, subscriptions are your golden ticket.
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As public uncertainty looms, consumers are laser-focused on value—making this the perfect moment for subscription-first brands to take the spotlight.Â
We’ve pulled together insights from working with 3,000+ DTC brands. Dive into this actionable playbook and set up your brand to win this Black Friday Cyber Monday.
‍
As public uncertainty looms, consumers are laser-focused on value—making this the perfect moment for subscription-first brands to take the spotlight.Â
We’ve pulled together insights from working with 3,000+ DTC brands. Dive into this actionable playbook and set up your brand to win this Black Friday Cyber Monday.
Go all out on acquisition
1. Customer experience that delights
Have you considered a festive upgrade with BFCM-specific themes and banners? Embrace the holiday spirit with themes like "Product of the Season" or "Season's Greetings." DTC brands have also found success by adding a countdown timer on their deals.
2. Strategic upselling
Upselling during BFCM is a no-brainer, but winning upsells are personalized and targeted. Our upsell engine enables precise targeting of different subscriber segments and tracks the data behind it all.
Leverage upsell banners to launch new products, announce an upcoming sale, and improve the customer experience. Some Loop merchants have acquired 15% of their subscription revenue with zero CAC, simply from strategic upselling.
Leverage upsell banners to launch new products, announce an upcoming sale, and improve the customer experience. Some Loop merchants have acquired 15% of their subscription revenue with zero CAC, simply from strategic upselling.
Unlock BFCM tips and tricks now!
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